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in 2017, at a dimly-lit restaurant, on a small paper napkin, Split was born.

the idea was simple: to create a wholesome snack with real foods that you could take on-the-go.

one of the napkin-writers was Dr. Phil Goglia, a well-known elite performance nutritionist who had always recommended pairing good fats with simple carbs for maximum energy. alongside Phil sat Jeff Mahin; accomplished chef, restaurateur, and bicycle enthusiast (rather, obsession-ist). they both cared deeply about feeding people, but had our own ideas about "the right way" to do it. but just like peanut butter & jelly, sometimes two things that are great on their own can come together to be even better. 

we shared a desire to create real snacks with better ingredients that you could take anywhere. PB&J fit the bill, but we knew it needed a twist - how about honest ingredients and a clever, convenient package?

Split was born.

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care is at our core. it's the how, the why, and the what-makes-us-different.


we support and unite. the power of teamwork will always be recognized at Split, whether between a chef and a nutritionist, or the taste of peanut butter & jelly.


our simple, honest, and wholesome ingredients allow us to be confident in our product. we shoot for the stars, and we empower our community to do the same.

  • food is fuel

    real food means using simple and honest ingredients that come from our planet.

    each Split pack contains a butter made from real nuts, and nothing more - that means no fillers, salts, or oils. the nut butters pair with fruit spreads, made from the fruits themselves, organic cane sugar, and pectin (that's what makes jam jam!).

    by eliminating unnecessary fillers and flavors, we allow the natural ingredients to shine, in both taste and nutrition.

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  • one fat + one carb

    Split combines a good fat and a simple sugar to provide the combined benefit of quickly metabolized carb energy with long-lasting stable fat energy.

    nutrient consumption
    combining natural, single-ingredient sugars with healthy fats (like those found in nut butters) can increase the dietary consumption of important proteins, antioxidants, and fat-soluble vitamins such as A, D, E, and K.

    defeating overeating
    most unwanted weight gain is the result of inconsistent meal patterns, craving-based decisions, and daily nutrient inconsistencies. Split provides an array of nutrients, supplies a boost of sustainable energy, and keeps you feeling full and satisfied longer.

    balancing blood sugar
    rapid fluctuations in blood sugar can contribute to inconsistent appetites, aggressive cravings, weight gain, and ultimately, diseases such as Type 2 diabetes. by pairing simple carbs and good fats, Split can slow the release of sugar from the digestive system, resulting in more consistent energy release and a reduction of metabolic stress throughout the day.

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  • when every Split second counts

    for those with an active lifestyle, it's important to fuel your body with real foods that are easily-digestible, nutrient-rich, and able to sustain your energy levels throughout the day.

    simple sugars provide our body with energy, but burn out quickly, leading to spikes of energy followed by sudden crashes (picture a five year old on Halloween). for active adults, relying on caffeine and carbohydrate energy can contribute to inconsistent hunger patterns, weight gain, binge eating, and a general lack of dependable energy to get through the day.

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